Shari’s Launches New Branding Design on Three Fronts: Remodel; Website and Menu
Beaverton, OR May 28,2014
Shari’s Café & Pies has launched a series of design initiatives that contemporize their brand. In the last 30 days Shari’s released their new website, a new menu and completed an extensive remodel one of their restaurants.
“We’ve been modifying design and branding elements on all fronts over the past few years. Shari’s is a heritage brand that our team has been working to contemporize while maximizing our core brand strengths of Simply Great Food and Friendly Service. This is the most significant movement we’ve taken in that direction to date”, said Bruce MacDiarmid, CEO & President of Shari’s. He continued with describing the new designs as embracing Shari’s northwest roots and commitment to providing fresh, regional and seasonal products alongside their award-winning pies. “The remodel, website and new menu all genuinely evolved from our northwest heritage. We have a rich history in the region and we celebrate it with a distinct northwest flavor that is defined with these new initiatives”.
The new remodel design features colors and materials that reflect a more contemporary appearance while remaining true to its ‘local’ neighborhood restaurant appeal. Natural woods and stone replace the original design that was developed in the 70s.
The new website and menu focus on local and fresh and seasonal flavors and products